From DS
Notes for busy trades
Short, practical writing for UK tradespeople who already have a job to get to. Missed calls, review requests, on-the-way texts, and the small decisions around them.
Featured
How many jobs are UK tradespeople losing to missed calls?
There is no single official figure for the whole of the UK. A simpler weekly check of your own recents list tells you more than a headline.
All notes
What to say in a missed-call text (and what to leave out)
Keep the first message short, name the business, and make it easy to reply. Leave the hard sell for later — or leave it out altogether.
Do you need to change your business number for text-back?
Most text-back setups can sit behind the number you already advertise. You should not have to reprint the van.
How to ask for a Google review without pestering customers
Ask once, at the right moment, and make the link easy to open. A careful message is better than a chase.
When should you send an on-the-way text?
A short text when you leave for the job helps the customer get ready — and cuts the “are you still coming?” calls.
Should a trade business add chat to its website?
Chat can catch the customer who would rather type than ring. It is not a replacement for answering the phone.
How to divert unanswered calls without changing the number on your van
Unanswered-call divert keeps the number you already advertise, and still lets a text go out when you cannot pick up.
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